WE ARE UHURU

We represent a vision for a better sales agency. By combining the strengths of sales reps, athletes, content creation, and event marketing, we work to better serve our brands and retailers.

At UHURU, we maintain valuable partnerships with key community members who are outstanding in their region. Our ambassador team includes writers, athletes, shop employees, guides, and entrepreneurs. We uplift our team by connecting them with brands and helping them share their stories. In return, our ambassadors legitimize our brands by connecting them to the local community.

Through video production and content creation, we help tell impactful stories and grow brands in meaningful new ways.

By organizing regional events, we foster authentic relationships between retailers, brands, and local communities.

When you partner with UHURU, we work with you to achieve organic long term growth.


BRANDS

  • Folkrm

    Folkrm backcountry touring ski poles feature an extended grip to help ensure quick, safe, and reliable transitions from skiing, touring, or boot packing.

    visit site

  • Ripton

    Ripton is a scrappy, rebellious brand launched in 2019. From the former ski hotel in Western Colorado. A small group of friends offered a counterpoint to disposable trend driven performance apparel. Creatively crafted and fueled by classic workwear styles, innovative designs, and of course, the legendary denim fabric.

    visit site

  • Strafe Outerwear

    Founded in Aspen, Colorado, Strafe is a collection of passionate individuals whose drive for adventure is rivaled only by their commitment to creating modern mountain apparel that doesn’t compromise performance, quality, or style. They’re continually inspired by a dedication to living life in the mountains and making versatile gear designed to perform across all conditions.

    visit site

  • 4FRNT Skis

    4FRNT is the brand of epic powder days, gutsy straight lines, creative style, and inspired ski shapes. 20 years later they still rely solely on their athletes, designers, and loyal supporters to relentlessly brainstorm and cultivate innovative ideas.

    visit site

  • Dynafit


    Dynafit is the brand by athletes, for athletes. Speed is a part of their DNA, and they are driven by an aspiration to equip mountain endurance athletes from head-to-toe, summer and winter, 365 days a year, with the most efficient gear possible.

    visit site

  • Pomoca

    Pomoca is primarily known as a backcountry skin manufacture. At Pomoca, innovation and excellence are at the core of their approach. They collaborate closely with renowned research institutes, such as EPFL, to develop cutting-edge technologies that meet the highest standards.

    visit site

  • Weston Backcountry

    Since 2012, Weston has been building bomber splitboards, skis & snowboards, loving Mother Earth, fostering community, supporting important causes, spreading backcountry education, dirt bagging, slaying pow, and chasing freedom. Led by a crew that believes friends do in fact exist on a powder day, their objective is to bring powder to the people.

    visit site

  • TRUCK Gloves

    At TRUCK, it’s simple. Design great hand wear. Awesome factory partners sew the gloves. Warehouse them in Salt Lake City. And, best of all, sell products at super fair prices.

    DISTINCTIVE GLOVES/DISRUPTIVE PRICES

    visit site

Meet the Team

  • Mallory Duncan

    Founder/Principal Rep

    Mallory is a long-time sales rep who initially worked for a number of skiing and mountaineering brands. He specializes in relationship development, social media marketing, and human-powered skiing. Mallory has been a long-time advocate for increased diversity and representation in snow sports and as a black skier, seeks to elevate other BIPOC centric organizations and athletes. Other hobbies included writing, playing saxophone, and whitewater boating.

    IG: @galacticbrown

  • James Pardo

    Northeast and Montana Rep

    James first cut his teeth as a toddler on the icy slopes of the Catskills Mountains of New York, where the seed of love for the outdoors was planted. His work after college took him to rivers, mountains, many miles of trails, and finally to Uhuru. Though home these days is Vermont, he finds himself on the road for much of the year chasing powder, hero dirt, or the next trade show. His life revolves around the pursuit of sublime experiences in the outdoors and this stoke permeates into his professional role as a sales rep. Music, sewing, a good book, delicious food, and excellent people are a few more staples in his life.

  • Josephine Bond

    Community Leader

    Josephine is a Bellingham-based, four-seasons-a-year type of gal, always in pursuit of adventure, regardless of the weather. She is the program coordinator at American Alpine Institute and a passionate backcountry skier, trail runner, mountaineer, biker, and river runner. As a staple in the Bellingham community, she is a valued member of the ambassador team!

    IG: jojobond007

  • Geneva Mayall

    Community Leader

    Geneva is based in what is now called Bend, OR, and also known as the original ancestral lands of the Wasco, Warm Springs, and Northern Paiute. As a Native woman, she honors the land by fully immersing herself in nature as much as possible whether it’s skiing, biking, rafting or trail running. Geneva has worked in bike and ski shops and worked hard to gain the knowledge and skills in order to create safe spaces for community members to learn about gear and safety in the outdoors. Her hope is to make the outdoors a more accessible place by identifying and knocking down the barriers that prevent various communities’ access to outdoor recreation. When she’s not in the mountains, Geneva is working at a local environmental non-profit as the Youth Education Program Coordinator, creating programs for our future stewards to get outside and use nature as a classroom.

    IG: @gen_n_juus

  • Koby Yudkin

    Community Leader/Guide

    Koby lives in Portland, Oregon, where he guides backcountry skiing, rock climbing, and alpine climbing throughout the Cascades and Alaska.

    Koby grew up and found his love for the outdoors in the vibrant forests of Oregon. As a teenager, he was introduced to climbing, mountaineering, and outdoor leadership through a school outdoor program. These experiences quickly made him realize that getting coated in rime ice on Mt. Hood and pinching volcanic tuff nubbins at Smith Rock brought him immense joy.

    He is the founder and lead guide of Trillium Alpine Guides, a Portland based, rock, alpine, and ski guiding operation.

    IG: @trilliumalpineguides

Uhuru is the Swahili word for freedom. For us, it represents the freedom and independence we seek in the mountains.

IT harkens back to our shared roots in the cradle of humanity. IT reminds us that while we may seem different, we share a connected ancestry And that together we are strong.

in the name of this connected genealogy, we strive to partner with outstanding retailers, brands, and ambassadors to better Engage with local communities and build relationships authentically in pursuit of a unified tomorrow.

WE are not just A sales agency, rather, A cOllective of innovators who utIlize expertise in MArketing, Sales, Production, and Relationship development to strategically Build Outdoor brands at any stage of their life cycle.

Contact us

For inquiries about brand partnerships, events, press opportunities, or anything else, please reach out here:

mallory@uhurumountain.com
(510) 861-9742