Uhuru is the Swahili word for freedom. For us, it represents the freedom and independence we seek in the mountains.
IT harkens back to our shared roots in the cradle of humanity. IT reminds us that while we may seem different, we share a connected ancestry And that together we are strong.
in the name of this connected genealogy, we strive to partner with outstanding retailers, brands, and ambassadors to better Engage with local communities and build relationships authentically in pursuit of a unified tomorrow.
BRANDS
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Folkrm
Folkrm backcountry touring ski poles feature an extended grip to help ensure quick, safe, and reliable transitions from skiing, touring, or boot packing.
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Ripton & Co
Ripton & Co is a scrappy, rebellious brand launched in 2019, from the former ski hotel (The Skier Chalet) in Western Colorado. A small group of friends, skiers, and mountain bikers got together to create a different type of company. Performance denim for the people
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Strafe Outerwear
Founded in Aspen, Colorado, Strafe is a collection of passionate individuals whose drive for adventure is rivaled only by their commitment to creating modern mountain apparel that doesn’t compromise performance, quality, or style. They’re continually inspired by a dedication to living life in the mountains and making versatile gear designed to perform across all conditions.
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4FRNT Skis
4FRNT is the brand of epic powder days, gutsy straight lines, creative style, and inspired ski shapes. 20 years later they still rely solely on their athletes, designers, and loyal supporters to relentlessly brainstorm and cultivate innovative ideas.
WE ARE UHURU
We represent a vision for a better sales agency. By combining the strengths of sales reps, athletes, and events we work to better service our brands and retailers.
At Uhuru Mountain Collective we maintain strategic partnerships with key community members who are outstanding in their region. Our team of ambassadors are writers, athletes, shop employees, and entrepreneurs. We uplift our team members by helping them tell their story to the world. In return, our team brings greater credibility to our brands while driving consumers to our retailers.
By organizing regional events we build deeper relationships with our retailers, brands and local communities. When you partner with Uhuru Mountain Collective we work alongside you to achieve organic sales growth in your territory.
Meet the Team
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Mallory Duncan
Founder/Principal Rep
Mallory is a long-time sales rep who initially worked for a number of skiing and mountaineering brands. He specializes in relationship development, social media marketing, and human-powered skiing. Mallory has been a long-time advocate for increased diversity and representation in snow sports and as a black skier, seeks to elevate other BIPOC centric organizations and athletes. Other hobbies included writing, playing saxophone, and whitewater boating.
IG: @galacticbrown
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James Pardo
Northeast and Montana Rep
James first cut his teeth as a toddler on the icy slopes of the Catskills Mountains of New York, where the seed of love for the outdoors was planted. His work after college took him to rivers, mountains, many miles of trails, and finally to Uhuru. Though home these days is Vermont, he finds himself on the road for much of the year chasing powder, hero dirt, or the next trade show. His life revolves around the pursuit of sublime experiences in the outdoors and this stoke permeates into his professional role as a sales rep. Music, sewing, a good book, delicious food, and excellent people are a few more staples in his life.
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Josephine Bond
Community Leader
Josephine is a Bellingham-based, four-seasons-a-year type of gal, always in pursuit of adventure, regardless of the weather. She is the program coordinator at American Alpine Institute and a passionate backcountry skier, trail runner, mountaineer, biker, and river runner. As a staple in the Bellingham community, she is a valued member of the ambassador team!
IG: jojobond007
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Geneva Mayall
Community Leader
Geneva is based in what is now called Bend, OR, and also known as the original ancestral lands of the Wasco, Warm Springs, and Northern Paiute. As a Native woman, she honors the land by fully immersing herself in nature as much as possible whether it’s skiing, biking, rafting or trail running. Geneva has worked in bike and ski shops and worked hard to gain the knowledge and skills in order to create safe spaces for community members to learn about gear and safety in the outdoors. Her hope is to make the outdoors a more accessible place by identifying and knocking down the barriers that prevent various communities’ access to outdoor recreation. When she’s not in the mountains, Geneva is working at a local environmental non-profit as the Youth Education Program Coordinator, creating programs for our future stewards to get outside and use nature as a classroom.
IG: @gen_n_juus
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Koby Yudkin
Community Leader/Guide
Koby lives in Portland, Oregon, where he guides backcountry skiing, rock climbing, and alpine climbing throughout the Cascades and Alaska.
Koby grew up and found his love for the outdoors in the vibrant forests of Oregon. As a teenager, he was introduced to climbing, mountaineering, and outdoor leadership through a school outdoor program. These experiences quickly made him realize that getting coated in rime ice on Mt. Hood and pinching volcanic tuff nubbins at Smith Rock brought him immense joy.
He is the founder and lead guide of Trillium Alpine Guides, a Portland based, rock, alpine, and ski guiding operation.
Contact us
For inquiries about brand partnerships, events, press opportunities, or anything else, please reach out here:
mallory@uhurumountain.com
(510) 861-9742
1052 NW Newport Ave #203
Bend, OR 97703